Mini stereo speakers or the first half of industry shuffling Retrospect and Prospect
Throughout the industry's many speaker manufacturers, because this plastic, oil and other raw material prices, the domestic CPI inflation accelerated and other reasons, the cost of increasing the compression of the profits of the major manufacturers, product Huojia hike news twinkle in the fierce competitive market environment in the first half without a speaker manufacturers dare say boasted no pressure to survive.
Maybe speaker with mixed domestic market in the first half summed up the situation is most appropriate for, the joy is endless stream of new Aspect, there is always exciting new products appear, mini stereo new products constantly, the traditional desktop multimedia speakers upgrading, home appliances and high-end boutique trend more apparent; worry is that speaker market turmoil continues, due to their own direction of development goals are not clear and blindly follow the trend of vendors abound, adding miniature audio industry manufacturers one by one, to develop in the direction of home appliance manufacturers have gradually increased ...... owned enterprises bigger and stronger, bigger and bigger, there are companies has diminished, half-way down. Please follow the pace of the author's review of the current situation speaker industry.
2011 first half of the speaker Industry Review - Micro HiFi
Miniature audio, digital mini speaker, portable speaker, mini stereo ...... different manufacturers for the same type of products have different titles, speakers may be mistaken called audio, audio may also be recognized as speakers. In order to facilitate the drafting, following unification in micro audio call it.
I have something to say:
Although the core of this paper is not to discuss how to distinguish between speakers and sound, but I still want to take this opportunity to give you instill a concept, speakers and sound are different. Speakers must pass an external audio source to pronounce work, and contains the source audio decoding and playback two functions, no additional access to the audio source device to work independently using simple terms, can be seen as the sound source has been integrated in the within a speaker.
Support Micro Hi Fi card functions
Click here to view all news photos
Sound card function without
If you want to ask first mini stereo is born which a vendor at what time the hands, I am afraid that it can not answer this question. However, in the domestic fire up mini stereo was originally supposed to be 2009 thing, then join the mini-stereo manufacturers are not many, but today, you want to incomplete statistics how many domestic manufacturers involved in the production of micro-sound, is probably an impossible task .
Currently micro-audio market is no longer in emerging and developing immature stages of two years ago, the relevant products in terms of function or performance has been fade mature industry bottlenecks began to emerge. "A product is selling a few hundred dollars is not, and some one hundred less, with different shell to which some chips and speakers assembled together, a miniature sound was born, which can have a number of technical content . "This sentence is not all right, but it has touched the pain of miniature audio industry, the absence of high technical requirements, developed with the original work has become quite easy to be cloned, which appeared in the monotony of products on the market , from appearance to function, there will be "any similarity is purely coincidental" phenomenon.
Countless miniature stereo
Long Qin, rain or shine, Yalanshi etc. are only in recent years by the rise of the brand mini stereo, they are inside the speaker industry's influence although not Ramblers, Microlab, three Connaught other traditional brands, but If this range narrowed to tiny sound, their shipments and reputation in the industry is not worse than the brand, but in the minds of consumers brand recognition there is much room for improvement. Appearance of similar products available in the market too much, consumers can not determine who is the original works, the brand awareness is not high in the case, the last in the final purchase tend to produce "only the price of" the decision of . Thus, differences in the appearance of miniature acoustic road is still important to have a good design in addition to need to carefully protect their design patents.
Currently, most of the mini-stereo body that some functions have everything, but the performance difference between different vendors is not obvious, product quality, appearance and user-friendly design is the place where manufacturers need competition. Strength of the manufacturers have embarked on their own path of development, like the Long Qin already positioned to digital card headset direction.
It is said that the forthcoming national speaker industry standards, and is the industry leader in standards development boss Ramblers. Cruiser has always been to the requirements of the international standard design and production of products, environmental protection, safety and other aspects of strict requirements. The past few months, we have been hearing some manufacturers cry sounds, no not say that A will to go beyond the brand B, or that the XX brand must become the industry's first ...... industry standard will be promulgated if the news is true , that time I do not know how many mini-audio manufacturers will be voted out of the back. Mini audio industry reshuffle the day, I believe that far away.
1, a veteran speaker manufacturers Hussar restructuring
As the product line updates slow, old factory speakers light cavalry fell. Hussar is the one of the earliest established speaker manufacturers, it has launched a variety of classic works of the majority of users has remained relish, when the brand awareness and no less than Ramblers, Microlab other brands. However, although the chairman Cheng Jianjun clarified that the light cavalry just restructuring, but its factory in Shenzhen has become an open fact closed, but there is still no update message.
Classic V23SE
2, Cruiser enable new brand new base
As an industry leader in March enabled rambler located in Dongguan, new research and production bases, production capacity bottleneck problem can be alleviated, but to completely release more than 800 million sets of speaker capacity to take some time. Data show that the first quarter net profit Cruiser increase of only 0.39%, weak growth, perhaps right view of this, the recent announcement said Ramblers will use no more than 300 million of its own capital to purchase financial products to invest ways to increase revenue.
On the other hand, the new R & D production base completed the day, walker also released its new high-end brand AIR-PULSE, a bit like the Toyota brand for high-end users to launch Lexus, AIR-PULSE is used to invade Hi Cruiser weapon-Fi market.
3, the three Sino expanding business side
As a veteran speaker manufacturers, in addition to continue to force the three Sino traditional multimedia speaker market, more planning to focus on the development card multimedia headset market. In the first half of the year, three Connaught friction machine successfully held its third contest, and in the beginning of CES, but also show a lot of speakers outside the product. In fact, already in Korea unnoticed 3NOD has turned to the business tentacles electromechanical, notebooks, LED and other areas ......
Connaught involved in LED
Although the first half of the industry there have been some regrettable things, but has long been a traditional multimedia speakers mature market, development of the industry does not have much negative impact. Like Swans, movers, three Connaught, Microlab these old brand, the image has already branded into the hearts of most consumers, they have to other areas in addition to pioneering the development of strength and idle, the more are In doing product line as well as the upgrading of the maintenance of market share, and successfully entered the new brand is very few.
New brand in order to invade the market, or to rely on a strong channel promotion, or else we must embark on a path of differentiation, such as a wireless ear of God as a selling point to industrial design attractive awesome, there are also technical streams voioe, more like some like the music of the state as obsessed with sound manufacturers, only took a very competitive product in order to secure a certain market share continued to survive. Overall, this a desktop-class multimedia speakers or stabilized upward trend development.
Apple, all for Apple
Apple's products are celebrated worldwide indisputable thing, and this trend in the beginning of this year hit the front speaker industry. Whether or not to get Apple's authorization, large and small, are trying to launch the brand associated with the current speaker products, because who does not want to give up a piece of fat provided by Apple.
All things linked with Apple, marked dealings inevitably takes arts. Beautiful, simple, artistic, like these three elements, but not the past, most speaker manufacturers produced the square, and in the design really talk about artistic sense is not much. At present, in order to meet the tide of fashion, we all have to look and feel more effort on the details. Apple's next-generation iPhone (either the iPhone 5 or iPhone 4GS) listed the things that in the coming months, I believe that time will have a major speaker manufacturers with products emerge.
Appliances trend is clearly
For a long time, multimedia speakers usually refers to a dedicated computer speaker products, of course, it can also go to other sources for external music players, but there are users that do not belong to the mainstream right. And now, with the plug-in multimedia sound gradually increased, a similar product from the original only in the ordinary multimedia speakers based on adding a card player functions, evolved to now from the whole to the detail design for home applications are fully born of innovative products.
In the multimedia speaker industry, we have had like Swans-like domain from Hi-Fi multimedia speaker manufacturers have successfully logged in, but never one case of successful jump from multimedia speakers Hi-Fi appliance field success story. But the past six months, we have observed an increasing number of manufacturers have launched to challenge the traditional home audio products with the strength of the product, a multimedia speaker home audio business enterprise invaded territory battle is about to erupt.
Throughout the industry's many speaker manufacturers, because this plastic, oil and other raw material prices, the domestic CPI inflation accelerated and other reasons, the cost of increasing the compression of the profits of the major manufacturers, product Huojia hike news twinkle in the fierce competitive market environment in the first half without a speaker manufacturers dare say boasted no pressure to survive.
Maybe speaker with mixed domestic market in the first half summed up the situation is most appropriate for, the joy is endless stream of new Aspect, there is always exciting new products appear, mini stereo new products constantly, the traditional desktop multimedia speakers upgrading, home appliances and high-end boutique trend more apparent; worry is that speaker market turmoil continues, due to their own direction of development goals are not clear and blindly follow the trend of vendors abound, adding miniature audio industry manufacturers one by one, to develop in the direction of home appliance manufacturers have gradually increased ...... owned enterprises bigger and stronger, bigger and bigger, there are companies has diminished, half-way down. Please follow the pace of the author's review of the current situation speaker industry.
2011 first half of the speaker Industry Review - Micro HiFi
Miniature audio, digital mini speaker, portable speaker, mini stereo ...... different manufacturers for the same type of products have different titles, speakers may be mistaken called audio, audio may also be recognized as speakers. In order to facilitate the drafting, following unification in micro audio call it.
I have something to say:
Although the core of this paper is not to discuss how to distinguish between speakers and sound, but I still want to take this opportunity to give you instill a concept, speakers and sound are different. Speakers must pass an external audio source to pronounce work, and contains the source audio decoding and playback two functions, no additional access to the audio source device to work independently using simple terms, can be seen as the sound source has been integrated in the within a speaker.
Support Micro Hi Fi card functions
Click here to view all news photos
Sound card function without
If you want to ask first mini stereo is born which a vendor at what time the hands, I am afraid that it can not answer this question. However, in the domestic fire up mini stereo was originally supposed to be 2009 thing, then join the mini-stereo manufacturers are not many, but today, you want to incomplete statistics how many domestic manufacturers involved in the production of micro-sound, is probably an impossible task .
Currently micro-audio market is no longer in emerging and developing immature stages of two years ago, the relevant products in terms of function or performance has been fade mature industry bottlenecks began to emerge. "A product is selling a few hundred dollars is not, and some one hundred less, with different shell to which some chips and speakers assembled together, a miniature sound was born, which can have a number of technical content . "This sentence is not all right, but it has touched the pain of miniature audio industry, the absence of high technical requirements, developed with the original work has become quite easy to be cloned, which appeared in the monotony of products on the market , from appearance to function, there will be "any similarity is purely coincidental" phenomenon.
Countless miniature stereo
Long Qin, rain or shine, Yalanshi etc. are only in recent years by the rise of the brand mini stereo, they are inside the speaker industry's influence although not Ramblers, Microlab, three Connaught other traditional brands, but If this range narrowed to tiny sound, their shipments and reputation in the industry is not worse than the brand, but in the minds of consumers brand recognition there is much room for improvement. Appearance of similar products available in the market too much, consumers can not determine who is the original works, the brand awareness is not high in the case, the last in the final purchase tend to produce "only the price of" the decision of . Thus, differences in the appearance of miniature acoustic road is still important to have a good design in addition to need to carefully protect their design patents.
Currently, most of the mini-stereo body that some functions have everything, but the performance difference between different vendors is not obvious, product quality, appearance and user-friendly design is the place where manufacturers need competition. Strength of the manufacturers have embarked on their own path of development, like the Long Qin already positioned to digital card headset direction.
It is said that the forthcoming national speaker industry standards, and is the industry leader in standards development boss Ramblers. Cruiser has always been to the requirements of the international standard design and production of products, environmental protection, safety and other aspects of strict requirements. The past few months, we have been hearing some manufacturers cry sounds, no not say that A will to go beyond the brand B, or that the XX brand must become the industry's first ...... industry standard will be promulgated if the news is true , that time I do not know how many mini-audio manufacturers will be voted out of the back. Mini audio industry reshuffle the day, I believe that far away.
1, a veteran speaker manufacturers Hussar restructuring
As the product line updates slow, old factory speakers light cavalry fell. Hussar is the one of the earliest established speaker manufacturers, it has launched a variety of classic works of the majority of users has remained relish, when the brand awareness and no less than Ramblers, Microlab other brands. However, although the chairman Cheng Jianjun clarified that the light cavalry just restructuring, but its factory in Shenzhen has become an open fact closed, but there is still no update message.
Classic V23SE
2, Cruiser enable new brand new base
As an industry leader in March enabled rambler located in Dongguan, new research and production bases, production capacity bottleneck problem can be alleviated, but to completely release more than 800 million sets of speaker capacity to take some time. Data show that the first quarter net profit Cruiser increase of only 0.39%, weak growth, perhaps right view of this, the recent announcement said Ramblers will use no more than 300 million of its own capital to purchase financial products to invest ways to increase revenue.
On the other hand, the new R & D production base completed the day, walker also released its new high-end brand AIR-PULSE, a bit like the Toyota brand for high-end users to launch Lexus, AIR-PULSE is used to invade Hi Cruiser weapon-Fi market.
3, the three Sino expanding business side
As a veteran speaker manufacturers, in addition to continue to force the three Sino traditional multimedia speaker market, more planning to focus on the development card multimedia headset market. In the first half of the year, three Connaught friction machine successfully held its third contest, and in the beginning of CES, but also show a lot of speakers outside the product. In fact, already in Korea unnoticed 3NOD has turned to the business tentacles electromechanical, notebooks, LED and other areas ......
Connaught involved in LED
Although the first half of the industry there have been some regrettable things, but has long been a traditional multimedia speakers mature market, development of the industry does not have much negative impact. Like Swans, movers, three Connaught, Microlab these old brand, the image has already branded into the hearts of most consumers, they have to other areas in addition to pioneering the development of strength and idle, the more are In doing product line as well as the upgrading of the maintenance of market share, and successfully entered the new brand is very few.
New brand in order to invade the market, or to rely on a strong channel promotion, or else we must embark on a path of differentiation, such as a wireless ear of God as a selling point to industrial design attractive awesome, there are also technical streams voioe, more like some like the music of the state as obsessed with sound manufacturers, only took a very competitive product in order to secure a certain market share continued to survive. Overall, this a desktop-class multimedia speakers or stabilized upward trend development.
Apple, all for Apple
Apple's products are celebrated worldwide indisputable thing, and this trend in the beginning of this year hit the front speaker industry. Whether or not to get Apple's authorization, large and small, are trying to launch the brand associated with the current speaker products, because who does not want to give up a piece of fat provided by Apple.
All things linked with Apple, marked dealings inevitably takes arts. Beautiful, simple, artistic, like these three elements, but not the past, most speaker manufacturers produced the square, and in the design really talk about artistic sense is not much. At present, in order to meet the tide of fashion, we all have to look and feel more effort on the details. Apple's next-generation iPhone (either the iPhone 5 or iPhone 4GS) listed the things that in the coming months, I believe that time will have a major speaker manufacturers with products emerge.
Appliances trend is clearly
For a long time, multimedia speakers usually refers to a dedicated computer speaker products, of course, it can also go to other sources for external music players, but there are users that do not belong to the mainstream right. And now, with the plug-in multimedia sound gradually increased, a similar product from the original only in the ordinary multimedia speakers based on adding a card player functions, evolved to now from the whole to the detail design for home applications are fully born of innovative products.
In the multimedia speaker industry, we have had like Swans-like domain from Hi-Fi multimedia speaker manufacturers have successfully logged in, but never one case of successful jump from multimedia speakers Hi-Fi appliance field success story. But the past six months, we have observed an increasing number of manufacturers have launched to challenge the traditional home audio products with the strength of the product, a multimedia speaker home audio business enterprise invaded territory battle is about to erupt.
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